Medical practice is mainly about patient care but like any other business, it is important to market your practice to thrive in today’s dynamic, ever-evolving world. Let’s be honest – Without patients, there is no medical practice. So apart from ensuring that your patients return to you for ongoing care (through high-quality treatments and compassionate care) you also need to ensure that you’re able to convince new customers to step through your front door. For that very reason, you need to know how to market your medical practice. Here are five simple and common ways to help grow your market share and take your practice to the next level.
Write great content
Most physicians and healthcare providers are well aware of the fact that most of their potential patients are checking their practice online. They want to get a feel of what the practice has to offer, apart from their health needs. Whether checking symptoms or trying to understand more about a diagnosis or condition, they’re looking for reliable information. As a medical practice, you have the expertise and authority to write content that helps answer their questions while also encouraging them to make an appointment. The 5 Simple Ways to Market your Medical Practice that follow are only suggestions but can be easily implemented.
Utilize your existing patients
Trustworthiness, authority, and great service are what people are looking for in medical practice. Beyond doing what you can, you can assure your potential patients of your valued care by asking your existing patients to be a reference for your practice. Hence, by encouraging or incentivizing patients to leave positive, honest reviews, you can build an online reputation that can help your practice succeed. You can also create case studies out of past patient experiences so people get an in-depth look at the kind of care and service you provide.
Mail still works
Although it may seem old-fashioned, direct mail consistently proves to be one of the most effective and cost-efficient marketing tools that there out there. As with online content, you can send out fliers and pamphlets addressing common health concerns as well as information about the practitioners and services you provide. Unlike a website, your audience is more likely to hold onto a leaflet until and use it to contact you.
Social media is fast-growing as a platform that people are using to engage with businesses of all kinds, including medical practices. Your Facebook, Twitter, and even Instagram and Snapchat can help you engage users of different ages. You can answer queries, keep patients updated about practice news, and use them as channels to disseminate your information with well-written content. The more followers you gain, the easier it becomes to attract even more engagement.
Meet your community
Effective communication and active listening are amongst the highest priorities of your patients. As such, giving them the opportunity to be heard or to engage them on issues important to them can be highly effective. It is, therefore, a great idea to schedule an event each month at local libraries, town halls, or your own practice can help you address trending health topics, providing advice, answering questions, and even providing food and hosting raffles. By becoming a pillar of the community, you can maintain a much better reputation locally.
Have an Open House
Place an ad in your local paper and invite people to come to your office for snacks and door prizes! Entice people to your office with pizza, popcorn, and drinks! Prizes can be as simple as t-shirts, pens, notepads, reusable grocery bags – or as fantastic and crowd-drawing as an iPad. Remember, people love free stuff.
A full medical marketing strategy can ensure that your practice keeps growing, attracting new patients, establishing authority and trust, and making the brand more recognizable. Start implementing the tools above and you could transform your entire business.