We are continually working on optimizations to make your EHR experience with us even more productive and most recently, we’ve partnered with OptimizeRx. Founded in 2006, OptimizeRx continues to stay true to its mission – Creating a more informed and empowered healthcare community by developing new technology solutions that help people start and stay on life-impacting therapies.
OptimizeRx was a pioneer in distributing patient savings at point-of-care. Since then, they have implemented impactful digital health solutions that are transforming provider-patient communications within the EHR for over 60% of U.S. healthcare providers. Their technology provides direct access to curated treatment information as you manage patient care in our system.
You will begin to see two new resources incorporated into your workflow screens from our partnership with OptimizeRx: Brand Messaging and Financial Messaging. Our goal in providing access to this expanded treatment-specific information within your EHR is to save you time and help support transparent and productive conversations with your patients around medication cost and access – to address potential adherence challenges before they become an issue.
Here is a glimpse of these resources and the various benefits you will receive from them:
Introducing OptimizeRx Brand Messaging – Your time is valuable. Skip the extra clicks to find answers to your common treatment questions when you see a prompt on your login page.

Improve your efficiency without interrupting your workflow
What can you expect?
- Shortcuts to the guidance that you need, exactly when you need it.
- You may have already noticed that you’re seeing treatment information on your login screen. We’ve implemented this feature to provide you with quick access to prescribing requirements and information about the treatments that are relative to your patients.
- To provide information that’s relevant to your patient population, we’re leveraging publicly available data about your practice demographics to curate the prompts you see.
Introducing OptimizeRx Financial Messaging – Another time-saver for you and a cost-saver for your patients


Streamline your day while increasing patient engagement
What can you expect?
- Build rapport with transparency into medication affordability for your patients during prescribing. A new icon will appear aligned with your prescription choices to indicate whether financial assistance is available to your patient. Upon pharmacy submission, savings information for your chosen treatment is sent along with the script to the pharmacy for a streamlined pick-up experience for your patients.
- The opportunity to deliver beneficial prescription-related financial information and education for your patients while you’re discussing treatment.
- The ability to nurture your patient relationships by providing affordable options for the medications you want to prescribe.
Provide support for your patients throughout their treatment journey – How OptimizeRx Financial Messaging supports adherence
Timely resources, guidance, and education to patients or caregivers
What can you expect?
- When you prescribe a medication that has a manufacturer-sponsored support program, you’ll see a new icon appear when you confirm your therapy selection. Click to see the details of the program, and send the program directly to your patient via text or email.
- Depending on the program, patients will receive personalized medication and refill reminders, side effect management, and encouragement during therapy. Remember to give them a heads up that they will be receiving a text message to onboard.
- With inspiration and valuable assistance at their fingertips, people are more likely to start and stay on your recommended treatment plan. Rest assured knowing that your patient is receiving the encouragement they need to complete your recommended treatment plan. With retention in mind, we are thrilled to bring you an innovative way to build patient rapport and adherence.
A Partnership Designed with Productivity in Mind
We know that your days are fast-paced and patient care is a top priority, so we aim to deliver the most productive EHR experience possible. That’s why we’ve partnered with OptimizeRx. We strive to assist you by providing treatment and patient affordability information when you need it most.
The technology improves your workflow by delivering essential resources that enable you to prescribe affordable treatment plans in support of quality of care. Ultimately, these workflow tools enrich patient communication and align with our efforts to continuously improve your user experience by providing digital tools to make your day a little easier.
We value your time and always strive to bring you the latest technological advancements that ultimately enhance your care delivery. In our efforts to elevate your workflow, we are thrilled to bring you a new way to add value to your patient care.