Promote your Practice with Patient Portal and Google

January 26th, 2016 - By Kevin V. Nguyen

Quality marketing for your medical practice is hard to come by, and quality marketing at an affordable price is even more difficult to find. But a way that is exceptional and free? Let me introduce you to the marketing mammoth that is Google My Business


Google My Business is a way to promote your practice using Google: the most widely used search engine in the world, proving access to roughly 80% of user searches – billions of searches – per day. Many medical practices are unaware of their ability to control their business listing in Google (for free!). Having accurate and customizable business information, displayed to local searchers, is a great way for a practice to present information to new patients as well as returning patients, whether or not the practice has its own independent website. Claiming a (free!) Google business page has many benefits and is so easy, anyone should be able to complete this marketing activity in very little time. For the purposes of this article, we explain the steps using PrognoCIS EHR, however, the same general approach should work for any EHR that provides a link for Patient Portal access.

promote practice with patient portal

Claim Your Google My Business Listing

First, you must claim your business. Claiming your business listing makes it easy to promote your practice and instantly respond to patient feedback. Go to

Google Business listing

Customize your business listing to show patients what you want them to see.

Customize business listing

Finding your Patient Portal URL

Next, you must find your Patient Portal URL to put onto your business listing. Open up your PrognoCIS EHR client, click on the “i” on the top right corner:

Patient portal dashborad

A window should pop up. On the bottom left is the line, “Patient Portal: On (To copy link click here)”: Click on “click here” and your Patient Portal URL should appear. Copy that link!

patient portal url

Add your Patient Portal URL to your Google My Business Listing OR Website

The link that you just copied can be put onto your Google listing or website. For your Google listing, simply copy the URL and paste it onto the website section.

Google business listing url

To put it on your website, simply create a place to link to the PrognoCIS Patient Portal.

Patient Portal URL

Final Thoughts

To create a successful practice, having quality care is only part of the task. Clients and prospective patients should be able to find your practice without having to jump through hoops. Utilizing the Patient Portal function of PrognoCIS increases the traffic to your website by using the powerful functions of Google My Business. It saves your employees valuable time and resources by avoiding troubleshooting through a support line. It also fulfills a Meaningful Use Objective, “providing patients the ability to view online, download and transmit their health information within four business days of the information being available to the EP”. Taking advantage of the Patient Portal is a surefire way to expand the reaches of your practice to the world.

Interested in seeing more?

PrognoCIS is an extremely adaptable and easily configurable EHR system.- Simple enough to make even the most complex tasks easy and efficient. We will be delighted to show you how it works, the available options, and how Prognocis can save time and frustration.

We offer extensive library of templates easily customized as per your requirements

We have designed a robust, secure, and efficient EHR for you and welcome the opportunity to have you as our valued customer.

Please fill your details with the best contact email and phone number.
We look forward to talking with you.

Need Help?
We're Here To Assist You

Would you like to see an example of this?

Feel free to contact us, and I will be more than happy to answer all of your questions.

Receive the latest news

Subscribe To Our Newsletter

PrognoCIS Demo

We would like to invite you to take a demonstration of PrognoCIS EHR to fully appreciate the depth of content, features and simplicity of use.

Please choose your preferred method of contact.