Welcome Prognocis Podcast.
This week we discuss Marketing for your medical practice.
Marketing Strategies For Medical Practice
In the past decade, the approach to marketing and healthcare has changed. The first thing patients, do when they need medical assistance is they searched the internet. That’s why each medical practice must adopt digital marketing strategies to attract as many potential patients as possible.
The first step is probably the most simple, at least conceptually and that is to build a website. Whether it’s something that you had the skill to do by yourself or alternatively you could to hire somebody, there’s plenty of resources available today to create a customized website.
The second step is to invest in search engine optimization for more in-depth detail into any of these topics. The PrognoCIS marketing team would be happy to provide you with some insight. However, search engine optimization allows your practice to be searched by potential patients using particular keywords.
The third step, is asking for referrals, don’t just take somebody’s word for it, just like any other skilled labor you want to get a couple of references to find out. Ask the appropriate questions, was the project done on time, was it cost-effective?. Many medical practices are considered to be a local business, so there’s not as much need for a national strategy. Keep it local most of the patients are within a particular geographic boundary.
The fourth step, Consider branding, branding of your practice. It causes people to think of you and your practice as they begin to need medical treatments. Try Email marketing or create brochures. Take advantage of social media, is a terrific platform. To exchange those patient experiences and referrals, their experience of your medical staff, and the way they were treated, would they likely come back to your practice? and what was their overall feelings, Word of mouth, through the digital platform of social media is really powerful? It’s something that you can take advantage of, and possibly, even encourage patients upon their departure of your office to ask them to leave feedback and to share their experience.